Quick Hits: Pretzel M&M's
The last few years have seen some interesting experiments within the M&M's brand and they've generally been good with the odd exception along the way. The latest of these experiments is the Pretzel M&M. Simple concept - an M&M with a pretzel in the middle - like the Peanut M&M only different. Pretzels and chocolate go together like two things that go really well together so this really seems like a slam dunk.
The concept is a good one, but the proof is, as they say, in the pudding. So how does the Pretzel M&M deliver? Pretty good actually. The crunch is nice and the pretzel tastes like, well, pretzel which is, I suppose, exactly what one would hope. I'm not sure I like the pretzel crunch after the candy crunch on the outside, though. It's a little different than the crunch of the peanut in the Peanut M&M's and I guess I'm just unfairly comparing the two. The Peanut M&M's are near perfect so I'm biased toward them. But all that aside it's a nice combo in terms of taste. The little pretzel nuggets have a nice bit of salt to them which gives that wonderful sweet and salty combo that just hits the spot so well.
A simple concept combining two great tastes into one little bundle of candy-coated goodness. I'm actually curious as to why it took them so long to do this. It really seems to be a natural extension of the brand to me while some of the other ideas they've tried (PB&J anybody?) have been a bit of a stretch. Score-wise I'm going to have to give these a 8.75 out of 10 as they are pretty darn yummy. They make a nice alternative to the classic Peanut M&M's and are quite a nice addition to the brand.
Oh, and there are NO yellow Pretzel M&M's. What's up with that?