Review: Milk Chocolate Fling
I've been toying with a few things of late, trying to find something worth writing about. And I've found things worth writing about, but I just don't know what the heck to say about them. One of those items that I should probably talk about is the Americanized Fling Chocolate. But what to say? I can go on about the ill-conceived marketing campaign, but I don't want to go there. My opinion of it would drag my little blog places I just don't want to take it. I'd rather focus on the candy, no matter what the marketing is like. I've only got the milk chocolate variety (apparently there are dark chocolate and hazelnut as well) so that's what I'm going to hit tonight. And, since I totally forgot when first posting this, I should say that I got it for free at the All Candy Expo.
And, you know, I like to focus on packaging because it catches the eye and builds some anticipation for what's to come and all that, but this is just a bit pink for my taste. But that's all part of the master plan (whatever the heck it might be) of the Mars marketing people. Inside you get two fingers (real industry term) of Fling which have a truffle layer on top of a crispy meringue style crunch layer all wrapped in "shimmering" chocolate. And they mean that shimmering thing quite literally. The pink on the package carries over to the bar with pink sparklies all over the thing. On the top of the bar it's subtle and you almost have to look for it. On the bottom it's super pink sparkle town or something. I had to start searching the web to make sure it was supposed to look like that and was safe to eat. I've seen similar, but this was a weird shimmery thing and it kind of worried me. From what I could find it's safe to eat so I took a bite. The crunch is nice, but not entirely what I had been expecting not knowing it was a meringue thing going on. But it's got a nice milky milk chocolate thing going on with a nice crunch and a nice bit of malt as well. It's not a bad combo. I'm not a fan of a whole ton of malt in my chocolate, but this gives enough to enjoy and is balanced by the milk chocolate. Overall it's a nice combo, but I'm not in love with the texture of the crunch. But that's just me being picky.
So we've got a decent crunch, a little malt, and some decent milk chocolate. It works well together so I'm going to give it a 7.75 out of 10. It's good, but not something I'll be going back for a whole lot. I don't care how pink and girly they want their product to be (I'm not about to turn my nose up at chocolate just because it's targeted toward women), I just want a different crunch in my chocolate. Same reason I don't do Twix - I don't dig the cookie in my chocolate and with Fling I just don't dig the meringue. But even if it ain't my cup of tea it still delivers some decent taste and crunch.