The first thing of note about these new bars is the wrapper. It’s sort of transparent. It’s somewhere between wax paper and butcher’s paper and covers a more standard gold foil wrap. The transparent wrap, while a neat change, does not have the standard love poem inside (Chocolove puts love poems on the inside of the wrapper of their normal bars – it’s neat!). Aside from that the wrap is quite nice.

Moving on! There is very little to say about the ingredients (organic cocoa liquor, organic sugar and organic cocoa butter) so I’ll move on to the bar itself. It has a hint of that smell I associate with organic chocolate. It’s a good pure cocoa aroma: not overly sweet and there is a dark fruity tang to it. The flavor isn’t overly complex. It opens immediately tangy with a hint of apple and the tang carries through it. It isn’t overly sweet, in spite of sugar being the second ingredient. It is nicely bitter but not quite as strong as I had expected. There are hints of other things in the flavor (coffee for one), but it’s mostly just a pure tangy dark chocolate. It closes with a lingering tangy sweetness – sweeter then the open or middle. The cocoa butter gives it a smooth and only slightly dry texture – not as dry as some dark chocolates I’ve tried but still a little dry.

The funniest thing about this bar is that it has only a hint of the organic aroma and flavor that I’ve enjoyed in other organic bars. If you were to pick it up and eat it without thinking you might not realize it’s organic. As a first foray into organic chocolates this is excellent. It is a simple chocolate for eating whose flavor doesn’t hit terribly hard but is a laid back and enjoyable dark. If you are looking for complexity you probably won’t find it here but you will find a fine treat. As long as it remains readily available this will be on my short list of good snacking chocolates. I’ll give it a 8.75 out of 10. Very nice.