Review: Choxie Peanut Butter Pretzel Bar
Found this little nugget of joy at the checkout at Target. This is the first time I've run into Choxie at the checkout and really, if they want to push the brand, they need it there to make it more visible. Anyway, the Choxie Peanut Butter Pretzel bar promises “creamy peanut butter, pretzel twists and roasted peanuts, inside pure mile chocolate". I can’t really argue with that description. The peanut butter is creamy and plentiful. There are pretzels and peanuts running around in it. The whole thing is wrapped in milk chocolate. Not a bit of it can be argued with.
But…. while it does deliver everything promised it does raise a few questions. The first question is regarding the first ingredient: WHITE chocolate. Excuse me? White chocolate? Nowhere in the description at all. Is it a typo? I’m not seeing white chocolate anyplace. Or is there something more to this than meets the eye. As far as I can tell the only thing in the bar that there is more of than milk chocolate is the peanut butter. Is there white chocolate hiding in there? I can’t think so, but it’s the number one ingredient. I guess I'll just have to keep wondering about this one. Sticking with the ingredients we move on to our next question: “peanut praline”. So, not just plain old peanut butter, but something a step up made with praline? Interesting. I suppose that the concept is you make peanut butter out of peanut praline which in theory will be sweet and tasty stuff.
Honestly, I find the ingredients in this bar an interesting and educational read. The short version goes like this: White chocolate, milk chocolate, peanut praline, palm kernel oil, pretzel, and peanut. That’s it. On top of the simplicity of the ingredients there is a quality that must be noted. Both of the chocolates have simple ingredients most noticeable of which is pure vanilla. No vanillin here, just the real thing. The only thing in the ingredients I take issue with is the palm kernel oil, which I suppose is there for texturing the praline butter.
Ok, moving on beyond the ingredients to the bar itself. It smells like – you’ll be shocked here – milk chocolate and peanut butter. Isn’t that a stunner? It is a great smell, though. The top is well molded and clean but the bottom shows some minor gaps at the edges where you get a hint of the peanut butter showing through. Ripping into it we find a very light colored peanut butter. It’s not the brown of a Jif or Skippy, but more the light brown of, say, a peanut butter pie. I’d show you a picture but I usually end up with chocolate in my mouth before I think to take a picture of the innards. But it is barely brown and looks very creamy. And it tastes as creamy as it looks. This is not the same class of peanut butter you find in a Reece’s cup. That is brown and grainy and kind of sharp. This is creamy and smooth and very nice. The milk chocolate is nice though I can’t really say it’s extraordinary. I will say this for it: there isn’t a thick slab of chocolate making up the base of the bar like a lot of filled bars I’ve tried. There is enough chocolate to give shape and coating and flavor. A very nice surprise.
Next up we have the peanuts and pretzels. This is where the third question comes in. Why are there so few peanuts and pretzels?! I really kind of expected more of them. This isn’t the scarcity you get in a Dagoba bar, but it sure isn’t the same layer of pretzel you get in a Take 5 bar (though this bar isn't tall enough for there to be a separate layer of them). You will get the occasionl bite without peanut or pretzel but they’re in there and nice when you get them. It would really be nicer if there were more of them, though. Based on past experience I actually expected it to be crawling with them. Their Aztec Thin is buried in nibs so I kind of figured that Choxie was one of those brands that are generous with the extra bits.
So, at the end of the day how did this bar perform? It’s not quite what I expected and they could use more peanut and pretzel in it but I think it’s a great bar. I enjoyed it and think it’s worth the $2.00 it cost. It’s not one I’m going to go for every day – I’m not the biggest peanut butter fan – but I can see myself grabbing one at the register some time. I’d really prefer if they were to break the skinny form factor and toss a layer of nuts and pretzels on top of the peanut butter so you get more crunch out of it, but that’s just my preference. I’m going to score it a 7.5 out of 10. It is very good but could be even better if they would be more generous with the crunchy bits.