chocolate obsession: Snapshot Chocolate Greeting Cards

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Final Words:
Chocolate Rules!
Thank you, that is all.

I ran into this a couple of days ago and have been rolling it around in my mind trying to figure out what to think about it. Snapshot Chocolate is in the business of putting digicam photos on chocolate. They specialize in commemorative items in all shapes and sizes - for births, baptisms, holidays or anything else you can think of - and chocolate picture parties. A quick trip to their site shows that they are quite adept at it. They print the photos with FDA approved food coloring inks and the results look fabulous. And now, according to a Tuesday press release, they will be offering personalized chocolate greeting cards. The cards will be housed in a CD case and will be available over the web or in traditional brick and mortar stores. It appears that the customization options are limited to names and dates but it is still a very neat idea and probably a lot cheaper than the photo printed chocolate offerings.

Personally, I have mixed feelings about sticking your, your child's, or your family's picture on chocolate and then giving it to somebody - presumably with the intention that it eventually be eaten. It just seems a little strange to want people to eat your baby, even if it is only a picture. And I'm not sure I'd even want to eat chocolate with pictures of my friends smiling back at me either. It would just feel creepy.

But I'm fully on board with the greeting cards. I know a lot of cards just go in the trash after a while and this way you leave a person with more than just a card that sits for a while and then meets it's eventual trashy fate. When this card is done sitting around the recipient gets to eat it. And then they can do whatever they feel like with the CD case. The important thing is that they get to eat the card. If somebody gives me a card I feel special. They though enough of me to get me a card. But if I get a chocolate card I'm thrilled. Not only am I special enough to be given a card, but they think enough of me to give me chocolate as well (and I’m somewhat fond of chocolate).

I think it's a clever idea that people will eat up (quite literally). They have a lot of lovely examples of their work on their website and there are a couple more pictures of the greeting cards on the press release so check it out. Very neat stuff.

Press Release
Snapshot Chocolate Website