Chocolate on the Cheap
Due to some personal and work issues I've been feeling a little down the last couple of days so I decided to stop off at Whole Foods Market on the way home to get a little sushi to cheer me up. I figured an evening with sushi, chocolate, and a bad movie would be just the cure for what ails me. As I do every time I enter the store I swung by the chocolate aisle to see if they had anything new in stock. Most of the time it seems that their selection is poor and when something new shows up it is best to grab it before it disappears. I was happy to see a few more items had hit the shelves (though I have yet to see the elusive Chocolove Toffee & Almonds in Milk Chocolate that I was really hoping for) and was about to make due with a single bar when I noticed the bundles of bars on top of the display. They had been bundling bars together for holiday gifts for a while and I was suddenly hopeful that they might be discounted. On closer inspection I found them to have a Valentine's Day ribbon on them. Disappointed that I wouldn't score a bundle of chocolate at half off I nearly put it down without checking the tag. But curiousity compels and I enswervingly obey so I took a look, just to see how bad the mark-up for a little ribbon would be. My jaw nearly hit the floor when I read the price: $13.99! I carefully counted the bars and did a little mental math and then double checked the tag. I had eight bars of Green & Black's Organic Chocolate in my hand at $1.75/bar and 5 of them were varieties that I almost never see in stock. That's 40% off by my math! Now, this may have been a fluke. There were smaller bundles at the same price. The weird thing is that the other bundles at that price all had a different number of bars. There were 8, 6, and 5 bar bundles all at $13.99 for some bizarre reason. The 4 bar bundle was $8.99 (still a healthy 25% off). I feel guilty for getting such a good deal, but I would think that whoever prices these things out did it all for a reason.
So what I'm getting at here is to always check for deals while shopping. You never know when you are going to run into an amazing bargain. And who wouldn't appreciate a big fat stack of high quality chocolate for Valentine's Day, aside from those people who just plain don't like chocolate (the poor poor souls)? I'm actually glad I don't have an SO right now or I would feel compelled to hide this away for Valentine's Day. Now I get to enjoy them all myself and report the results of my enjoyment here.



Comments
Robyn Said:
Whoa, you really scored! I've seen that Chocolove bar in just one Whole Foods so far; I wonder why it's not everywhere yet. IT'S SO GOOD! Anyhoo, I haven't found a G&B bar I liked yet. Is something wrong with me? :P
Posted by: Robyn | January 14, 2006 3:44 PM
William Said:
Well, I've had two G&B bars so far and one was just not my thing (the espresso) and the other I adored (the Maya Gold) so it might not just be you. I'm curious to see how many of these I really like.
I think I'm making a run to my favorite chocolate source tomorrow and if anyplace has that darn Chocolove bar it will be there.
Posted by: William | January 14, 2006 8:23 PM
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