Rumor: Godiva Ready-to-Drink Coffees
Rumors circulating as far as CNN/Money would have us believe that Coca-Cola will be helping to bring a line of ready-to-drink coffees to stores under the Godiva brand. If I go to the grocery store I can buy Godiva ice cream. In some stores I can buy their cocoa. As they already have their own coffees available through their retail outlets I don't see it as too much of a stretch of the imagination that they would see to put it in cans and in stores. With Coke as a partner they could end up in every grocery and convenience store in the country in short order. The rumor feels pretty much right. Godiva have been seeking to expand their brand in the last year and this would be a natural extension of what they are already doing. As yet, it remains a rumor only. Nobody has confirmed anything to anybody. If it does turn out to be true I'll be certain to give it a try. I have a decent respect for Godiva and have only rarely been disappointed with their products.
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