The Washington Post have up a nice article discussing the growth of premium chocolate in the marketplace. They compare premium chocolate to coffee via what they call the 'Starbucks Effect'. It's an interesting read and its nice to see that people are beginning to recognize that there is more to chocolate than candy bars you can get at the gas station and dime a dozen assortments from the grocery store. And, of course, there is mention of the potential health benefits. Can't talk chocolate these days without the desperate hope that it could actually be good for you (personally, I feel that it doesn't matter - it's chocolate for gosh sakes - you don't need an excuse).
Link

*EDIT*
I have locked comments on this post due to incessant comment spam. Sorry for any inconvenience.