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New Hershey's Product Announcement

hersheys.gifThe Hershey Company announced yesterday that they will be bringing to market a new variation on their ever-popular Hershey's Kisses: Hershey's Kissables. The Kissables are miniature, candy-coated versions of the familiar Kisses we all know and love. The candies - colored in blue, red, yellow, green, and orange - will be available in single serving packages though there is no mention as of yet as to when they will be available.
Would I be wrong in assuming that these are aimed to directly compete with M&Ms?
Link

*UPDATE*
They have a picture up over at Junk Food Blog (another site I love)

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